Blog

When people walk past shop windows, they only glance for a second or two. If nothing moves or grabs their attention, they keep walking. That’s why animated retail window mannequins stand out. They don’t just move for the sake of it; they help tell a clear story that invites people…

A well-dressed shop window can still leave people walking by without stopping. Sometimes what seems tasteful or clever behind glass does not actually catch attention. It’s easy to overlook details that slowly add up to missed chances. As February settles in and shopping areas feel quieter, now is a good…

In the quiet weeks after December, when shop windows lose their sparkle and the streets slow down, many retailers begin to rethink how their displays show up. January is often one of the coldest and calmest months for retail. Without the activity of holiday shopping, it becomes even more important…

In the quiet weeks after December, when shop windows lose their sparkle and the streets slow down, many retailers begin to rethink how their displays show up. January is often one of the coldest and calmest months for retail. Without the activity of holiday shopping, it becomes even more important…

It’s a question every shop has asked at some point. Does your window really help bring in sales? Especially in the cold weeks of January, it can feel like no one is stopping to look. But the impact of window displays on sales becomes clearer when the displays aren’t frozen…

Shoppers usually decide in just a few seconds whether to walk into a store or move on. In the colder weeks of January, when daylight is short and streets feel grey and slow, it is even more important for shops to stand out. That is where display movement comes into…