Moving Mannequin vs Static Mannequin: ROI Comparison

Static mannequins display outfits. Moving mannequins create attention events.

Quick answer

If your goal is to increase window stopping power and foot traffic, moving mannequins generally outperform static displays in high-traffic retail zones.

Where static still works

• Low-change baseline merchandising
• Very constrained display budgets

Where motion wins

• Launches and campaigns
• Competitive shopping streets
• Stores needing stronger first impression

Explore: sport stores and fashion retail.